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The brand will support a line of automotive qualified OLED lighting products designed specifically for Tier 1 suppliers and OEMs.
January 9, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
At CES 2024, OLEDWorks launched its new automotive brand, Atala. The name Atala originates from an acronym for advanced technology for automotive lighting applications, and the brand will support a line of automotive qualified OLED lighting products designed specifically for Tier 1 suppliers and original equipment manufacturers (OEMs). “We are thrilled to introduce our new automotive brand Atala, and we couldn’t think of a better time and place than at CES,” says David DeJoy, CEO. “With Atala...
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